Lots of organisations today are struggling to get a unique 360 degree view on their customers. Taking into account the growing importance of customer channels such as mobile, social media, online communities, … the aggregation of customer data is not an easy task. There is much to say about Customer Master Data Management. Many theories and opinions claim to be a solution to at least a multitude of problems and challenges related to the management of Customer Master Data in todays organisations. Which one is right? What to do?
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